This paper aims to provide a detailed description on the collaboration between a Malaysian public university and the industry to develop a comprehensive start-up Educational Technology (EdTech) platform called Avid Education. The collaboration is aimed at providing undergraduate and postgraduate academic support for students in China intending to pursue studies at Malaysian universities. The paper focuses on the creation of the business model of the platform and the various layers that contribute towards its successful execution. The Avid Education employed the On Demand Business Model that was spurred by the increased demand in student applications from China.